Amazon Prime launches in Luxembourg
Amazon on Wednesday rolled out its Prime service to Luxembourg, bringing next-day delivery on hundreds of thousands of products to the Grand-Duchy.
The service will be available in Luxembourg through www.amazon.de/prime and includes unlimited streaming of its on-demand video service Amazon Prime Video.
"We are launching with a number of benefits including fast, free Prime delivery and Prime Video from day one, and we are just getting started," said Lou Santini, Director Prime and Delivery Experience Europe. "We will offer more selection for fast delivery and add more movies and shows in the future."
Luxembourg residents already have access to Amazon Prime Video as a stand-alone service, which includes shows like "The Grand Tour", "Transparent" and "Mozart in the Jungle", but will now be able to buy the whole Prime package including next-day delivery.
The products available for delivery from the German website will be broadly the same, including electronics, PC, books, fashion, home & kitchen and tools.
The roll-out to Luxembourg is part of a wider Benelux expansion, which will also see Prime launched in the the Netherlands and Belgium via the German site. Customers will be able to shop in Dutch, German and English.
Deliveries to Luxembourg will come over the border, mainly from Germany, as Amazon is not expected to expand its logistics hubs in the Grand-Duchy.
A membership of Amazon Prime in Luxembourg will be available for an introductory price of €3.99 per month or for an annual fee of €49.
Customers in Luxembourg, where Amazon has its European headquarters and employs around 1,500 people, will also be able to sign up for a 30-day free trial.
Prime membership also includes access to promotional shopping days, the use of gaming experience Twitch and photo storage app Prime Photos.
Amazon Prime is already available in Europe in the UK, France, Germany, Italy and Spain – as well as in Belgium through the French website and in Austria through the German website.
The product has become a key plank of Amazon's business. One study suggested it could be used by more than 50% of US households by the end of the year.
(Hannah Brenton, email@example.com, +352 4993 728)