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Celebrity endorsements mean zilch to US voters
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Celebrity endorsements mean zilch to US voters

02.10.2012 From our online archive
For all their visibility along the campaign trail, A-list celebrities hold little sway over the way Americans vote, an omnibus poll for CBS News and Vanity Fair magazine suggested Monday.

(AFP) For all their visibility along the campaign trail, A-list celebrities hold little sway over the way Americans vote, an omnibus poll for CBS News and Vanity Fair magazine suggested Monday.

Eighty-nine percent of respondents said celebrity endorsements of a particular candidate made no difference to them when it came to putting an X beside a name in the voting booth.

Three percent even said a celebrity endorsement would make them less likely to favor a candidate. Just two percent said they were more likely to favor a hopeful on the basis of a celebrity's thumbs-up.

Boldface names have featured prominently in the run-up to the November 6 elections, with the likes of George Clooney supporting Barack Obama and Clint Eastwood siding with Republican rival Mitt Romney.

In a statement, CBS News said pollsters contacted a random sample of 1,218 adults across the United States by telephone from August 22-26, with an overall margin of error of plus or minus three percentage points.

On other topics, 70 percent of respondents said they did not believe Scientology was a true religion, and 41 percent said they would alert the authorities if they saw a Mexican family crossing the border illegally.

Nineteen percent said they they'd prefer their children to marry into the Obama family, rather than wed a Kennedy (18 percent) or a member of the British royal family (16 percent).