Ice Bucket Challenge donations fuelling research
(AFP) On the one-year anniversary of the Ice Bucket Challenge, Project A.L.S. has announced that 100 percent of donations raised through the social media phenomenon have now been used toward research.
Begun in mid-summer 2015 by two ALS patients, the Ice Bucket Challenge called on social media users to post a video in which they dumped a bucket of ice water on themselves, then choose three friends to either do the same or make a donation.
The goal: to raise funds and awareness of the neurogenerative disease.
Over a six-week period, millions posted videos - including Justin Timberlake, Bill Gates and Cristiano Ronaldo - and over $220 million in donations were generated, says Project A.L.S, which now reveals that those donations have been spent in full on ongoing research and new projects.
Among them: scientists are testing a hypothesis that lipids may provide a reliable biomarker for the disease, and new studies point to four cellular pathways involved in neuroinflammation that could potentially be targeted with drugs in order to slow the disease.