Change Edition

Dexia Life & Pensions rebranding
Economics

Dexia Life & Pensions rebranding

14.03.2012 From our online archive
Dexia Life & Pensions has changed its name to IWI International Wealth Insurer.

Dexia Life & Pensions has changed its name to IWI International Wealth Insurer.

The Dexia Group subsidiary is one of a number to undergo a branding change, in a bid to “start a new story”.

Dexia said in a statement that the brand is an embodiment of the company's position on financial markets in Luxembourg and Switzerland.

It said: “The company, through this new positioning, continues to offer its complete range of life insurance solutions, including those distributed by the Freedom to Provide Services, but also on the Luxembourg market and domestic group insurance solutions.”

IWI International Insurer Wealth CEO Patrick Schols said: “This rebranding is a new milestone for the company. This change indicates the evolution of our business and our expertise. It is for us to give an image that truly reflects our expertise in Wealth Insurance and our quality partner status. Starting this year, under our new brand, we will continue to improve our offer and cultivate the difference that characterises us from other market players in life insurance in Luxembourg."