Entrepreneur launches campaign to find job
Italian communications expert Lucia Mazzucato has won awards for her marketing campaigns in Italy.
Faced with her most important challenge yet, to market herself and find a job in Luxembourg, the young entrepreneur has poured her creativity and skills into a novel project – a milk carton campaign.
“A year ago, I sent out my CV and covering letter. I spent a long time applying for every job I could find but, despite sending mountains of applications, I did not have any luck. I thought why not put my skills and experience into a project?” Lucia told wort.lu/en.
The entrepreneur got to work designing a fake carton which would showcase her marketing and communication skills and, most of all, her creativity.
This project has brought me back
The campaign idea was inspired by the 'missing' adverts found on milk cartons in the US to appeal for help in finding a missing person. In Lucia's case, what is missing is the job.
“I wanted to attract attention and get the companies to call me,” Lucia explained a month after placing the cartons in strategic places around Luxembourg.
She has also set up a website and is running similar campaigns through social media platforms including Facebook and LinkedIn.
An entrepreneur for 15 years, Lucia moved to Luxembourg six years ago to develop her start-up project with the support of Luxinnovation. But, after realising the project was not developing as she had expected, she decided to close her company in January 2012.
“I do not know how to describe myself during that dark moment; it was difficult,” she said.
The entrepreneur took a job as a chef in a café until she could got her feet back on the ground. After polishing her French and English language knowledge and building other skills, she is now determined to get back into communications.
“I'm quite happy because after three years of not getting a job, you worry you will lose certain skills. When I produced the carton I saw I'm still able to create something and do it in another country,” Lucia said, adding: “I became more confident and confidence is important when you're looking for a job. This project has brought me back.”
Lucia is seeking work as a communications manager in a small communications agency. If you can help, get in touch by visiting www.employlucia.com
Do not miss the news - sign up to receive thewort.lu newsletter in Englishdelivered to your inbox six days a week.