Four friends in the pink for a good cause
When a young Norwegian expatriate told friends she wanted to organise a charity gala event to raise money for cancer charities, she had no idea where it would lead her.
Several months on, and not only is the event about to happen, but the group of four caring friends have registered themselves as a fundraising charity under the moniker The Pink Ladies.
"We came up with the idea because one of us wanted to organize a gala evening,” explained co-founder Annette Wilson, adding: “I said 'let's put on a concert'. I decided to go more towards a charity fundraiser where we could do it for a good cause and get more people involved and to incorporate an exclusive concert.”
La Vie en Rose, named after French singer Edith Piaf's iconic song, was the brainchild of Annette along with her friends Irish opera singer Helen Smith, British national Joanna Hein-Hartmann and French lawyer Christelle Elimort.
The charity gala event takes place on June 14 at the Scheiss aux Arquebusiers Restaurant in Belair. As well as a three-course meal and reception drinks, guests are treated to an evening of live classical music with songs by Helen Smith. The Irish singer will open with her version of Piaf's La Vie en Rose and the meal will be followed by a 40-minute classical concert by Helen, German singer Marcus Mitschke and an accordion player and violinist, featuring opera favourites and classical pieces.
For Helen, the singing is the easy part, however, as she has also volunteered herself as lot for a charity auction to be held during the evening. "Basically, I will be auctioned off to give a free private concert to the successful bidder,” explained Helen.
While the effort is a big step for the four friends, the cause is one which they all feel passionate about as cancer has affected either family or friends. For Annette, who has seen two family members diagnosed with cancer in the past, the main inspiration came from a colleague who battled cancer and won.
Annette said: “My colleague is such an inspiration. She's always been so happy and strong and motivated. I really felt that if she could do that then I could help other people in the same situation.”
And their enthusiasm has clearly struck a chord with those around them. The group has seen an overwhelming response to their appeals for sponsorship. With names such as TMF Lux. The Pink Ladies are set to launch with a bang. Joanna said: “I knew that Luxembourg was small and that were are a lot of really good people but I didn't know how motivated people were, being so positive and offering their support.Some of our sponsors don't know us and yet they've seen our motivation and put their faith in it. That's the nice thing about Luxembourg City.” Christelle added: “Everyone has been really responsive. They gave as much as they could. We were really surprised by the reaction we got. Even if they couldn't give they wanted to help out.”
Proceeds from the event's raffle, auction and ticket price will go to local breast cancer charity Europa Donna asbl Luxembourg. But, the friends plan to organise similar events in future, supporting all cancer-related charities.
Tickets to La Vie En Rose cost 90 euros. Dress is evening wear. For more information, visit www.thepinkladies.lu or to book your place, email firstname.lastname@example.org