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Grand Duchy's rising popularity as tourism destination
Luxembourg

Grand Duchy's rising popularity as tourism destination

26.03.2015 From our online archive
An annual report for 2014 presented by the National Tourism Office (ONT) shows rising numbers in tourists to Luxembourg, thought to be a result of successful marketing campaigns.

(CS) An annual report for 2014 presented by the National Tourism Office (ONT) shows rising numbers in tourists to Luxembourg, thought to be a result of successful marketing campaigns.

The number of overnight stays by visitors to Luxembourg reached 2.7 million in 2014, up 4.5 percent compared to the year before. The occupancy rate in the hotel sector also rose by 2 percent to reach 71 percent last year.

The biggest increase in tourists came from the US, followed by the Netherlands and Germany.

The ONT has increasingly taken to the internet and social media to promote the Grand Duchy as a tourism destination – successfully, it would appear.

The website visitluxembourg.com registered 2.6 million visits in 2014, a more than three-fold increase since 2012. This translates into 7,338 visits per day. Nearly 25,000 brochures were downloaded through the site, of which versions have been launched in Korean, Japanese and Russian to better target these markets.

Additionally, the tourism office's social media accounts are becoming increasingly popular, with over 5,400 likes on Facebook, over 1,900 followers on Twitter, as well as over 64,000 YouTube video views and 74,000 Google+ connections in 2014. 

Key markets remain Germany, Belgium, the Netherlands and France, but also the UK and the US. Increasingly, tourists have come to Luxembourg from China, Korea, Japan, Turkey and Russia.

Most popular is Luxembourg City, with city trip tourism the main attraction. However, nature tourism, including hikes and camping, are also popular among tourists, with business tourism also playing an important role in the sector.

The ONT wants to continue pushing these areas, but also developing marketing for niche activities, such as wine, auto or monuments tourism, further.

Around 6.5 percent of GDP are generated by tourism in Luxembourg, State Secretary for Economy Francine Closener explained at a press conference on Wednesday, referring to 2013 data by national statistics office Statec. The sector also provides 19,500 jobs, around 8.7 percent of employment in the country.

With reporting by Anne Heintz