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Luxembourg attracts gaming industry
Economics

Luxembourg attracts gaming industry

14.03.2012 From our online archive
Russian company Innova, specialising in platforms for online games like Lineage II, Aion or Atlantica Online, is locating its European headquarters in Luxembourg.

(CS/pley) Russian company Innova, specialising in platforms for online games like Lineage II, Aion or Atlantica Online, is locating its European headquarters in Luxembourg.

The company operates from Moscow and hopes to break into the European market from its new seat in the Grand Duchy.

Apart from online gaming, Innova's business activities also include the development of security software, computer programmes for children and video on-demand services.

The servers for the Lineage II role play are already being run from Luxembourg, after beta tests began on December 2 for the “free-to-play” service.

Innova is only one of several gaming companies to touch down in Luxembourg. Cloud-gaming service OnLive Inc and social gaming enterprise Zynga, of Facebook Farmville fame are already taking advantage of Luxembourg as a European base. South Korean company Nexon and American start-up Kabam also joined the ranks over the summer.

Online gaming services are the latest in a wave of IT and internet companies coming to Luxembourg, following other businesses like AOL, Amazon and iTunes.

Innova already registered three companies in 2010, the Holding Innova Inc SA, Innova IP sàrl and Innova Co sàrl.

In Russia the company counts 200 employees. Around 2 million customers use the “4game” platform.

An official announcement about the company's move is set to be made later on Wednesday by ministers Jeannot Krecké and François Biltgen.