Change Edition

Luxembourg nation branding, 1950s style
Luxembourg

Luxembourg nation branding, 1950s style

01.08.2016 From our online archive
While Luxembourg works on its new nation brand, Wort.lu looks back at past branding approaches, in a rare online photo collection.

While Luxembourg works on its new nation brand, Wort.lu looks back at past branding approaches, in a rare online photo collection.

The 6,500-strong photo archive dating from the 1950s to the '70s is freely accessible on the website of Luxembourg's National Archives, where one would normally find administrative manuscripts pertaining to the State.

“The Ministry of Economy contacted 20 to 30 photographers, from professionals to amateurs. They went throughout Luxembourg and photographed everything they saw,” said Philippe Nilles of the national archive office, adding: “It was done clearly to make publicity for Luxembourg.”

The photos show a very different Luxembourg to the one most of us know today, with fewer mod-cons but perhaps surprisingly, still a large number of cars.

“These photos are all unique and there's really a lot to see. It's really interesting to see how a community can change in a short length of time,” said Mr Nilles.

The collection is not the largest photo archive in Luxembourg - this can be found at the CNA in Dudelange or the Photothèque de la Ville de Luxembourg. Nevertheless, this collection is the only one that has been made freely available online under a Creative Commons license.

To make it public, the archive had to contact the surviving members of each photographers' family for permission.

To view the full collection, visit www.anlux.lu