Luxembourg to participate in contest for creative entrepreneurs
(CS/MSS) In November, Luxembourg will compete in the Creative Business Cup, making it the first time that the Grand Duchy is represented in this international event to promote the creative industries.
The cup will be held in November in Copenhagen and is considered the "world championship" for creative entrepreneurs.
Representing Luxembourg will be stayconcrete sàrl, a company specialised in making concrete furniture. The business idea that the company will present are heated concrete benches, designed to make outdoor life last longer and make it more comfortable to sit outside even when temperatures drop.
Founder of stayconcrete Petar Ivanisevic, a trained carpenter, started working with concrete some 10 years ago, when he was refurbishing his kitchen. After moving from Germany to Luxembourg several years ago, he turned the DIY project into a business model.
The first prototypes of the benches are already in use at Go Ten Bar & Restaurant near the Grand Ducal palace in Luxembourg City.
However, the benches are not only designed for bars and restaurants, but also public squares and parks could receive a new lease of life through the creative business idea.
Making concrete interesting
The Luxembourg candidate was selected by national innovation and research agency Luxinnovation, incubator Technoport and 1535° C - Kreatiffabrik Déifferdeng, with the support of the Danish Embassy in Luxembourg.
Luxinnovation Project Manager Jan Glas explained on Monday that this year's candidate was selected internally by a jury. Each jury member suggested six to ten companies and start-ups, which were then whittled down to the final selection.
Next year, Glas hopes to open up the competition and launch a national contest to select Luxembourg's representative for the Creative Business Cup 2014.
The next step on the way to the event in Copenhagen will be the production of a three-minute video about the idea and the business plan that goes with it, an essential part of the presentation of the project to an international jury.
In Ivanisevic's words, it's about turning a material that is "cold and ugly," into a product that is "sexy and interesting."
While the grand prize is a professional mentoring programme and financial support, Danish Ambassador Louise Bang Jespersen said: "It's about winning, but it's also about participating." The three-day event will be a good chance to network and to put Luxembourg on the map of the creative business world.
Technoport Project Manager Olivier Zéphir said at the launch that creative industries are not just an economic asset, but are also culturally important.
By entering into the Creative Cup, the Grand Duchy is taking one more step to work on a new, young and dynamic image. Innovation is created through such projects, Zéphir added.
The Creative Business Cup takes place from November 18 to 20. It is the fourth time that the contest is hosted by the Danish capital, with the inaugural edition held in 2010.
Previous winners presented ideas like innovative and eye catching flower pots, high performance rain wear and an online platform where students around the world can find accommodation. To see a short video presentation of the winning projects, click here.
Visit stayconcrete.com for more information about Peter Ivanisevic's business and head to creativebusinesscup.com to find out more about the contest.