Wine sales down, Crémant going strong
(CS) The 2010/2011 wine year in Luxembourg brought a sales slump with 1.41 million litres less local and imported wines sold, while Luxembourg's Crémant is doing better than ever.
The viticulture institute IVV together with Statec found that sales were 3.8 litres lower per head, bringing total sales down to 50.1 litres per person for the last wine season, beginning on August 1, 2010 and ending July 31, 2011.
On the whole, 256,721 hectolitres of wine were sold in the Grand Duchy last year, with 67,783 hectolitres coming from Luxembourg.
This marks a decrease in wine sales from Luxembourg of 1.5 litres per capita, around 724,000 litres.
Crémant, on the other hand, has been doing increasingly well. With sales counted over a three-year time span, the 2009-2011 period saw 2.3 million bottles of Crémant sold per year on average. This compares to 2.22 million bottles between 2006-2008 and 1.8 million bottles between 2003-2005.
André Mehlen from the IVV contributes this rise in Crémant sales partly to the crisis, “people turn towards Crémant rather than Champagne,” as it offers good value for money.