"Luxemburger Wort" remains the most read daily
(AF/NG) The most recent TNS Plurimedia study has confirmed Luxemburger Wort as the most read printed newspaper in the Grand Duchy.
Luxemburger Wort is the printed newspaper read by 35.4% of the total population (some 166,000 people), followed by Tageblatt (9.9%), Le Quotidien (6.4%), Lëtzebuerger Journal (1.5%) and the Zeidung vum Lëtzebuerger Vollek (0.4%).
In terms of free press, L'Essential is read by 26.7% of the population, placing it in second position if added to the aforementioned listing.
The graphic version below compares the figures with those of the July 2015 study.
Luxemburger Wort also takes the lead in electronic versions (PDF format) at 2.9% of the population, followed by Tageblatt (0.6%) and Le Quotidien (0.2%). Here once again, L'Essentiel would come in second (1.8%) if included in the daily paying press.
In the weekly press, Télécran (also of the Saint-Paul group) takes the lead with 19.5% of the population, followed by Revue (12.2%) and Contacto (11.4%), the Portuguese weekly (Saint-Paul group).
On the web
The total audience of each brand is taken into account. The website rtl.lu takes the lead, with 25.9% of the population aged 12 and up, followed by wort.lu (17.1%), essentiel.lu (15.8%) and eldoradio.lu (5.3%).
RTL Radio Lëtzebuergtops the list of radio, with 37.3%, followed by Eldoradio (22%), then RTL Radio in German (7.6%).
Finally, for television, RTL Télé Lëtzebuerg maintains top place, watched by 23.2% of the population of the country. The other stations watched in Luxembourg are foreign ones, namely TF1 (13.3%), ARD (11.1%) and ZDF (9.5%).
This TNS Ilres Plurimedia study took place from the start of February to the end of May 2015 and in mid-September 2015 through the beginning of February 2016. It was carried out through phone interviews (3,038 people interviewed) and via Internet (1,110 people), aimed at a representative sample of the population of Luxembourg: aged 15 years and older for the press, aged 12 years and older for other media.