"Luxemburger Wort" remains the most read daily

(AF/NG) The most recent TNS Plurimedia study has confirmed Luxemburger Wort as the most read printed newspaper in the Grand Duchy.

Luxemburger Wort is the printed newspaper read by 35.4% of the total population (some 166,000 people), followed by Tageblatt (9.9%), Le Quotidien (6.4%), Lëtzebuerger Journal (1.5%) and the Zeidung vum Lëtzebuerger Vollek (0.4%).

In terms of free press, L'Essential is read by 26.7% of the population, placing it in second position if added to the aforementioned listing.

The graphic version below compares the figures with those of the July 2015 study.

E-versions

Luxemburger Wort also takes the lead in electronic versions (PDF format) at 2.9% of the population, followed by Tageblatt (0.6%) and Le Quotidien (0.2%). Here once again, L'Essentiel would come in second (1.8%) if included in the daily paying press.

Weeklies

In the weekly press, Télécran (also of the Saint-Paul group) takes the lead with 19.5% of the population, followed by Revue (12.2%) and Contacto (11.4%), the Portuguese weekly (Saint-Paul group).

On the web

The total audience of each brand is taken into account. The website rtl.lu takes the lead, with 25.9% of the population aged 12 and up, followed by wort.lu (17.1%), essentiel.lu (15.8%) and eldoradio.lu (5.3%).

Audiovisual

RTL Radio Lëtzebuergtops the list of radio, with 37.3%, followed by Eldoradio (22%), then RTL Radio in German (7.6%).

Finally, for television, RTL Télé Lëtzebuerg maintains top place, watched by 23.2% of the population of the country. The other stations watched in Luxembourg are foreign ones, namely TF1 (13.3%), ARD (11.1%) and ZDF (9.5%).

Method

This TNS Ilres Plurimedia study took place from the start of February to the end of May 2015 and in mid-September 2015 through the beginning of February 2016. It was carried out through phone interviews (3,038 people interviewed) and via Internet (1,110 people), aimed at a representative sample of the population of Luxembourg: aged 15 years and older for the press, aged 12 years and older for other media.