Senior-citizen offers rewarded
Two laureates were chosen from a selection of 12 innovative projects aimed at 60+ tourists. A prize money of 3,000 Euros went to Vitalux and the regional tourist office of the Mullerthal region.
Tourism minister Françoise Hetto-Gaasch used the occasion to point out how important it is to “tread new paths” in tourism, but that it also takes courage and initiative to do so.
Under the motto “Senior-citizen tourism – 3 x 20 and more”, the innovation in tourism prize was awarded for the fourth time. It sets the focus for the upcoming year's tourism projects and initiatives.
Jury member Dr Hanne Meyer-Hentschel highlighted the importance of investing in senior-citizen tourism as a flourishing industry. As the fastest growing demographic, the elderly possess time and disposable income, but they are also experienced tourists with high standards and expectations, she continued.
Criteria for the prize were not only the connection to senior-citizens, tourism and innovation, but also creativity, service-orientation and sustainability, among others.
Prize split in three categories
In the category “private industry projects”, the Vitalux Vitarium's offer of cooking classes aimed at persons aged 60 or over took home the prize. Pol Paquet from Vitalux said it was a “confirmation that we are on the right path” after the Vitarium opened only last year.
The tourism office of the Mullerthal region won in the category “state and commune supported projects” for their bespoke holidays packages offering special and flexible holidays. Susanne Leder from the tourist office said she was “really surprised” and that the prize-money would benefit the project.
There was no prize give in the third category dedicated to non-profit projects. Despite five submissions in the sector the jury felt that none of them fulfilled the criteria sufficiently. Nontheless, a system of scan-codes for more digital and mobile tourism services received an honourable mention.
A second honourable mention went to private enterprise Hotel am Klouschter for their experience holiday packages.
Challenges for the future
In association with Dexia and the Luxemburger Wort, the national tourist office presents an annual prize for innovation in tourism, with a different motto each year. In the past culture, youth and sustainability projects were awarded.
For all representatives one thing was clear: the current economic climate calls for adjustments and the need to point Luxembourg out as a holiday destination to the 3 x 20+ community. Hetto-Gaasch concluded, “we have a lot to offer. We might not be able to compete with the big destinations, but we should show what we've got.”