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Your Living City - A new friend to the expat community
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Your Living City - A new friend to the expat community

13.01.2014 From our online archive
A previous expat experience and a passion to get involved in the community has helped a British woman launch a new online lifestyle magazine for expats. Wort.lu/en tells the story behind the project.

By Rute Vendeirinho

A previous expat experience and a passion to get involved in the community has helped a British woman launch a new online lifestyle magazine for expats.

Your Living City Luxembourg or YLC, for short, was launched online on January 1 this year by Farrah Gillani.

The British national moved to Luxembourg at the end of the last summer, after seven years spent living in Stockholm.

A former sales manager with a background in literature; the moment she decided to follow her husband to Sweden, she realised it was time to get back in touch with her inner writer.

Composing a novel was the beginning; getting to know the founder of YLC Stockholm (Morgan Erickson) was the key.

When an opportunity to become the managing director came up, Farrah jumped at the chance with her business partner and website managing editor Rebecca Martin.

Like many expatriates, Farrah did not stay long in the same place. A new job opportunity saw the mother-of-two follow her husband and begin a new adventure, this time in the Grand-Duchy where, in the quest to pursue her dream job, Farrah decided to create YLC Luxembourg.

"It (the website) provides both useful information and entertainment pertaining to this wonderful city; all the things that expats search for when living abroad, from practical guides to fashion tips; from children’s activities to how to celebrate Luxembourg’s traditions", Farrah told wort.lu/en.

With a total of 12 contributors so far, Farrah was surprised to find so many interesting people that were willing to get involved. "All of them were very happy to start participating in YLC, even on a voluntary basis", she said, adding: "We even have two Luxembourgish writers on local traditions, culture and language".

Farrah also has an editor, Anneke Hudson, with which she is working to develop the site further with the hope of attracting advertising so they can both make a living from their writing.

Since the project's launch, YLC Luxembourg has already received 1,000 hits and it is constantly growing.

"Let's hope it grows so that it can help and entertain more and more people", Farrah said, adding: "YLC Luxembourg aims to be the friend that brings the international community together".

To find out more visit yourlivingcity.com